Industry
Consumer Products
Giving consumer products companies reliable channel visibility and disciplined trade-spend and demand processes.
The landscape
Sector overview
Consumer products companies sell through layered networks of distributors, modern trade, traditional trade, e-commerce and quick-commerce, each with its own data and settlement practices. Channel-sales visibility, trade-spend control and demand planning are perennial gaps in every market these businesses operate in. Companies that fix the data and process foundations see the impact directly in fill rates and margins.
Challenges we commonly see
- Fragmented distributor and channel data delaying visibility of secondary sales
- Trade promotions and schemes tracked manually, with unclear returns on spend
- Distributor claims settlement that is slow, disputed and effort-intensive
- Demand volatility amplified by weak data flowing back from channels
- New product launches coordinated over email and spreadsheets
- ERP and distributor management systems that do not talk to each other
- E-commerce and quick-commerce channels adding data feeds faster than teams can integrate them
How we help
Relevant capabilities
Data, Analytics & BI
Build reliable data foundations and turn information into confident business decisions with analytics and BI.
Explore capabilitySystems & Technology
Select, implement, build and support the enterprise systems and bespoke applications your business runs on.
Explore capabilityAutomation & Integration
Eliminate repetitive work and connect systems with RPA, workflow automation, APIs and enterprise integration.
Explore capabilityProcess Transformation
Review, redesign and standardise business processes so they run better, cost less and scale with the organisation.
Explore capabilityArtificial Intelligence
Adopt AI where it creates measurable value — practically, responsibly and at a pace your organisation can absorb.
Explore capabilityConsulting & Advisory
Practical advisory that connects strategy with implementation — from business case to delivered outcome.
Explore capabilityManaged Services
Applications, infrastructure and business operations run for you — with clear SLAs, transparent reporting and predictable costs.
Explore capabilityWhere value sits
Transformation opportunities
- Integrated distributor management connecting primary and secondary sales data
- Automated trade-scheme administration and claims validation
- A structured sales and operations planning (S&OP) process
- ERP modernisation aligned to channel and supply chain realities
- Bespoke distributor and field-sales applications integrated with ERP
- Channel and retail-execution dashboards for sales leadership
- Managed operation of the channel data platform once it is live
Data & AI
Data and AI use cases
Secondary-sales analytics across territories, channels and SKUs
Trade-promotion effectiveness analysis to redirect spend
Demand forecasting to support production and distribution planning
Automated validation of distributor claims against scheme rules
Retail-execution and coverage dashboards for field sales teams
New-product launch tracking across channels and geographies
In practice
How we typically help
For consumer products companies, the usual starting point is the gap between primary sales in the ERP and what actually happens in the channel. We help integrate distributor management system data into a unified analytics layer so secondary sales become visible by territory, channel and SKU — building bespoke distributor and field-sales applications where the existing tools leave gaps. We then automate trade-scheme administration and claims validation, replacing the manual checking that makes settlements slow and disputed, and can run the channel data platform on an ongoing managed basis. With that foundation in place, demand planning and S&OP conversations can finally run on channel data rather than estimates.
Facing these challenges in your organisation?
Tell us where your operations stand today and we’ll walk you through how we would approach it.